Updated: Apr 1, 2020
Hey! Welcome to the first entry in our series: “The Best times to post on social media.” Through the course of the next month, we will be conducting research to figure out what the best times are to post on Instagram, Facebook, Twitter, and LinkedIn respectively in order to optimize your social presence.
During high school and college, I assume that at one point, most of us determined to discover the perfect time of day to post our Instagram photos to maximize our post engagement and “like count.”
To be completely honest, at a certain point while I was in high school, I actually became relatively scientific with social media, posting at different various times during the day and writing in my phone notes various statistics such as the “likes per minute,” number of comments, “likes trend,” and more.
After many months of testing, I was able to deduce a relative figure for each of the various times that raked in the most/least likes – from then on, I was able to easily achieve 200 likes on each of my posts.
Looking back, this makes me laugh and even somewhat embarrassed to this day. However, since I’m now a marketer, I’ve realized how crucial it is to time your posts correctly throughout the day – high school age me really knew what he was doing.
Recent 2019 Data
Many individuals are great at creating quality and captivating content, but have a difficult time growing their following. To build up a significant Instagram fanbase, you need to post your content at the correct time of the day or else most of your audience will never see it.
This said, what is the optimal time to post on Instagram for your audience?
Honestly, the most optimal way to research this to cater to your specific audience is to perform your own tests on the various times you post, and see which time garners the most audience engagement.
However, most of us don’t have this type of time and can’t be constantly worrying about what our Instagram looks like. This said, Sprout Social, the $800 Million social media management platform, performed some extensive research on this recently. In 2018, they performed an extensive regression analysis on their own clientele to evaluate the various times and dates that accumulated the most considerable engagement.
Below are the most optimal times to post on Instagram, and why:
To start, the average BEST time to post on Instagram for everyday is between 2PM to 3PM CDT. However, this statistic is quite variable, as the level of post popularity changes dramatically depending on the day of week you want to post.
Why does the day of the week matter so much? Well, think about the variation in your moods and consequential habits depending on how far you are into your work week.
On Monday, you might get up a little later than usual just because it’s that much harder to get out of bed.
On Wednesday, you might be ingrained into the work week and simply skip Instagram altogether.
On Thursday and Friday, you’re generally way more refreshed and inspired/ready to go to work, so you can get the week over with.
These small insights affect your behavior and therefore translate in a significant way towards the world of social media. This said, here are some small tidbits about post timing, collected by data from Sprout Social:
Posting from 11:00 AM to 3:00 PM CDT during the weekdays generates a lot of engagement -- people usually check their phones during lunch or when they start to run out of mental energy toward the end of the work day.
Posting from 11:00 AM to 3:00 PM CDT during the weekdays also generates a lot of engagement -- people usually check their phones during lunch or when they start to run out of mental energy toward the end of the work day.
If you want to post on the weekends, which is not advised, post on Saturday around 11:00 AM CDT when people eat brunch or hang out with their friends.
However, there’s actually more to it! We were able to break it down day-by-day, so you can see the daily analytics.
Best Time to Post on Instagram for Each Day of the Week
On average, here are the best times to Instagram during the week:
Sunday: 10 AM – 2 PM CDT
Monday: 11 AM – 5 PM CDT
Tuesday: 5 AM, 9 AM – 6 PM CDT
Wednesday: 5 AM, 11 AM, *3 PM CDT
Thursday: *5 AM, *11 AM, *3 – 4 PM CDT
Friday: *5 AM, 9 AM – 4 PM CDT
Saturday: 11 AM CDT
* = particularly high levels of engagement
Still too complicated? If so, we simply suggest to post between 9:00AM and 6:00PM CDT, Tuesday – Friday. This will provide you with easily the most consistent traffic to your page.
But… Did you think we were done? No! Of course not. This general data is okay in regards to general post timing – however, if your business is in the healthcare, non-profit, eCommerce, educational, or technology industries, then there is an even more microscale approach:
Best Times to Post on Instagram for Educational Organizations
Best Time: Monday at 8:00 PM CDT
Most Consistent Engagement: Weekdays from 11:00 AM to 4:00 PM CDT
Best Day: Monday
Worst Day: Sunday
Best Times to Post on Instagram for Non-Profit Organizations
Best Times: Tuesday at 3:00 PM & 9:00 PM, Wednesday at 3:00 PM & 4:00 PM, Thursday at 2:00 PM & 3:00 PM, and Friday at 10:00 AM & 2:00 PM
Most Consistent Engagement: Weekdays from 12:00 PM to 5:00 PM
Best Day: Tuesday
Worst Day: Saturday
Best Times to Post on Instagram for Technology Companies
Best Time: Wednesday at 10:00 AM CDT
Most Consistent Engagement: Wednesday to Friday from 10:00 AM to 5:00 PM CDT
Best Day: Thursday
Worst Day: Sunday
Best Times to Post on Instagram for Healthcare Companies
Best Time: Tuesday at 1:00 PM CDT
Most Consistent Engagement: Tuesday to Friday from 9:00 AM to 4:00 PM CDT
Best Day: Tuesday
Worst Day: Saturday & Sunday
Best Times to Post on Instagram for B2C Companies
Best Time: Saturday at 11:00 AM & 1:00 PM CDT
Most Consistent Engagement: Everyday from 10:00 AM to 3:00 PM CDT
Best Day: Wednesday
Worst Day: Monday
We really hope this helped! Be sure to let us know if you have ANY questions at all; we'd be more than happy to answer them!